Link exchange is a search engine optimization technique through which a website attempts to gain popularity and in turn, traffic. It is intended to promote a business ( a product or a service ) through website. In link exchange, you, the webmaster or someone authorized on behalf of the site, approaches sites with similar content or complementary content so that a link to your will be placed on a particular page of the contacted site. The inbound link should contain the keyword in anchor text and description. Through link exchange campaign, you can have your links placed in related sites, complementary sites, paid or free directories, social media sites such as blogfusion.com, or in article directories.
There are numerous benefits of link exchange. First of all, your site can get targeted traffic. If your site is content-rich (whether new or old) and provides valuable information pertaining to a particular niche or product, a visitor to the site that contains your link who wants product-specific information will visit your site. In this way, the number of visitors to your site can be increased.
It can help improve your search engine ranking. The better the quality and/or quantity of inbound links, greater the exposure of your site. A good number of quality links implies your site has good web presence and thus, enhanced votes for your site. Overall, your search engine ranking for primary keyword will get a boost.
A good link exchange campaign also helps increase the PR (google pagerank) of your site, which again helps in better search engine placements.
On the whole, link exchange enhances the visibility and popularity of your site.
